Goodwill of Southwestern Pennsylvania is opening a new store in Gibsonia Wednesday.
Goodwill Vice President of Retail Sales Robert Stape says the nonprofit is applying the same aesthetic to the store it’s already given its 26 other locations: brighter paint colors, a cleaner atmosphere, and finer products.
Stape says the new strategy is helping to attract more customers while not alienating the stores’ current customer base. He says Goodwill hasn’t and won’t raise prices to pay for the renovations; most of the funding is coming from the stores’ property owners.
Stape says more customers means more revenue, which gives Goodwill a greater ability to fulfill its mission of placing disadvantaged and disabled people in employment.
The Gibsonia store opened at 9 this morning with a ribbon-cutting ceremony. The store is located at 4101 Gibsonia Road.
Goodwill Vice President of Retail Sales Robert Stape says the nonprofit is applying the same aesthetic to the store it’s already given its 26 other locations: brighter paint colors, a cleaner atmosphere, and finer products.
Stape says the new strategy is helping to attract more customers while not alienating the stores’ current customer base. He says Goodwill hasn’t and won’t raise prices to pay for the renovations; most of the funding is coming from the stores’ property owners.
Stape says more customers means more revenue, which gives Goodwill a greater ability to fulfill its mission of placing disadvantaged and disabled people in employment.
The Gibsonia store opened at 9 this morning with a ribbon-cutting ceremony. The store is located at 4101 Gibsonia Road.
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