"SmartSteps", sponsored by the UPMC Health Plan, opened this morning in the stairwell of the History Center to encourage healthy activity while highlighting Pittsburgh history with paintings, facts and artifacts. Themes are innovation, sports, Heinz 57, Rosie the Riveter and the French and Indian War.
Kids from the Allegheny YMCA and from Bethel Park actually ran up the stairs, getting cards punched on every floor so they could earn a free prize: a Heinz pickle pin, which is a marketing tool developed for the 1893 World's Fair in Chicago.
Steeler quarterback Charlie Batch was on hand to encourage the kids. He says his foundation, Best of the Batch, has cooperated before with the UPMC Health Plan to promote exercise.