Thursday, July 17, 2008

New PNC Account to Attract Gen Y

PNC banking has begun offering a new type of bank account called "Virtual Wallet" aimed at meeting the banking needs of Generation Y, a group of twenty-somethings born between 1980 and 1994. The online account, which can be started with only $25, offers ease in transferring money from one account to another, has no monthly service fees or minimum balance, and provides a calendar which notifies the holder of impending bill payments. PNC Vice President for E-Business Michael Ley says the account was designed to fit the needs and mindset of the Generation Y demographic. An account can be opened at any PNC branch in Western Pennsylvania, Ohio, Kentucky, or online.

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