Despite record February snowfall, Cambria County’s public transit system has seen a steady four-month increase in ridership.
CamTran Marketing Director Jill Nadorlik says that’s probably because of the new marketing and technological initiatives set in motion over the past year.
Nadorlik says programs like text messaging for detours and delays, as well as a website allowing people to track buses in real time, have helped bring in and retain new riders.
Nadorlik says after a sharp dive in ridership last year, CamTran is rebuilding its rider base. She says while the numbers still aren’t as favorable as a year ago, the four-month increase is encouraging.