Holiday Shopping Expected To Decline

With the economy faltering many experts are predicting that holiday sales will be flat this year, but Dr. Audrey Guskey, marketing professor at Duquesne University, is predicting that sales will be down 4% from last year. Guskey is predicting a strong black friday but a weaker than expected holiday shopping season for retailers. Guskey feels that the economy and families planning on spending less this year on gifts will result in the decrease. She says that this year it is chic to be cheap as opposed to years past when many gift givers wanted to buy expensive or hot ticket items. Guskey is expecting all forms of retail from apparel to electronics to gift cards be down in sales.